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~accessRights:"restricted"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Apology"
~subject:"Brand"
~subject:"E-commerce"
~type_genre:"Article in journal"
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Apology
Brand
E-commerce
Social Web
417
Social web
417
Consumer behaviour
198
Konsumentenverhalten
198
Internet marketing
191
Online-Marketing
191
Brand management
137
Markenführung
137
Social media
108
Brand image
86
Markenimage
86
Beziehungsmarketing
84
Relationship marketing
84
Social network
56
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56
Markenartikel
55
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54
Virales Marketing
54
Online retailing
37
Online-Handel
37
social media
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32
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32
Digitalisierung
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Digitization
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Electronic Commerce
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Coronavirus
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Facebook
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Marketingmanagement
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81
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English
81
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Divakaran, Pradeep Kumar Ponnamma
3
Guzman, Francisco
3
Hajli, Nick
2
Kennedy, Eric
2
Kwon, Eun Sook
2
McLean, Graeme J.
2
Osei-Frimpong, Kofi
2
Renton, Michelle
2
Teck Ming Tan
2
Abuljadail, Mohammad
1
Akar, Ezgi
1
Al Omoush, Khaled Saleh
1
Almazyad, Fadi
1
Amelia, Maria Veronica
1
Amirkhanpour, Monaliz
1
Ansari, Azarnoush
1
Arcand, Manon
1
Arsenyan, Jbid
1
Augusto, Mário Gomes
1
Azar, Salim L.
1
Bachnik, Katarzyna
1
Barbarossa, Camilla
1
Barrichello, Alcides
1
Baudry, Damien
1
Bendoni, Wendy K.
1
Benyoucef, Morad
1
Billore, Aditya
1
Bourlakis, Michael
1
Breazeale, Mike
1
Campos, Roberta Dias
1
Caputa, Wiesława
1
Carlson, Jamie
1
Chan, Terri H.
1
Chaput, Luciana
1
Chen, Huan
1
Chimenti, Paula
1
Cooper, Tony
1
Cuesta-Valiño, Pedro
1
Dalgic, Tevfik
1
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International journal of internet marketing and advertising : IJIMA
Technological forecasting & social change : an international journal
The journal of brand management : an international journal
The journal of product & brand management
Journal of business research : JBR
58
Journal of retailing and consumer services
43
Journal of management information systems : JMIS
27
Electronic commerce research
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Information systems research : ISR
18
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of electronic marketing and retailing : IJEMR
10
International journal of hospitality management
10
Business horizons
9
Journal of fashion marketing and management
9
Journal of marketing
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Marketing intelligence & planning
9
Asia Pacific journal of marketing and logistics
8
Global business review
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing communications
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of promotion management : innovations in planning and applied research
8
Telecommunications policy : the international journal of digital economy, data sciences and new media
8
Electronic markets : EM ; the international journal of electronic commerce and business media
7
International journal of advertising : the review of marketing communications
7
Journal of internet commerce
7
Journal of strategic marketing
7
Journal of travel and tourism marketing
7
Tourism management : research, policies, practice
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of business information systems : IJBIS
6
International journal of consumer studies
6
International journal of contemporary hospitality management
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
Electronic markets : the international journal on networked business
5
International journal of electronic commerce : IJEC
5
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ECONIS (ZBW)
81
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1
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
2
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
3
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
4
"Take my advice" : entrepreneurial consumers and the ecosystemic logics of digital platforms
Fonseca, André Luís A. da
;
Chimenti, Paula
;
Campos, …
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014472951
Saved in:
5
Close encounters with the virtual kind : defining a human-virtual agent coexistence framework
Arsenyan, Jbid
;
Mirowska, Agata
;
Piepenbrink, Anke
- In:
Technological forecasting & social change : an …
193
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014473418
Saved in:
6
Literature review on industrial digital platforms : a business model perspective and suggestions for future research
Madanaguli, Arun Thirumalesh
;
Parida, Vinit
;
Sjödin, …
- In:
Technological forecasting & social change : an …
194
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014475534
Saved in:
7
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
8
Awareness of network security and customer value : the company and customer perspective
Krawczyk-Sokołowska, Izabela
;
Caputa, Wiesława
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014441438
Saved in:
9
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
10
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
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