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~accessRights:"restricted"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"The journal of product & brand management"
~person:"Bourlakis, Michael"
~person:"Osei-Frimpong, Kofi"
~type_genre:"Article in journal"
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International journal of internet marketing and advertising : IJIMA
Technological forecasting & social change : an international journal
The journal of product & brand management
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ECONIS (ZBW)
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Chat now... examining the variables influencing the use of online live chat
McLean, Graeme J.
;
Osei-Frimpong, Kofi
- In:
Technological forecasting & social change : an …
146
(
2019
),
pp. 55-67
Persistent link: https://www.econbiz.de/10012134649
Saved in:
2
Examining online social brand engagement : a social presence theory perspective
Osei-Frimpong, Kofi
;
McLean, Graeme J.
- In:
Technological forecasting & social change : an …
128
(
2018
),
pp. 10-21
Persistent link: https://www.econbiz.de/10011957066
Saved in:
3
Evaluating individual level antecedents and consequences of social media use in Ghana
Karikari, Serwaa
;
Osei-Frimpong, Kofi
;
Owusu-Frimpong, Nana
- In:
Technological forecasting & social change : an …
123
(
2017
),
pp. 68-79
Persistent link: https://www.econbiz.de/10011898072
Saved in:
4
Can a CEO's YouTube apology following a service failure win customers' hearts?
Manika, Danae
;
Papagiannidis, Savvas
;
Bourlakis, Michael
- In:
Technological forecasting & social change : an …
95
(
2015
),
pp. 87-95
Persistent link: https://www.econbiz.de/10011474546
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