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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
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Nonprofit marketing
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Choi, Jungsil
2
Babin, Barry J.
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Carroll, Ryall
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Chang, ChiaChi
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Chen, Po-Yu
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De Bruyn, Arnaud
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Ivens, Bjoern S.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
International review on public and non-profit marketing
31
International journal of nonprofit & voluntary sector marketing
26
Journal of nonprofit & public sector marketing
20
Journal of philanthropy and marketing
12
International journal of nonprofit and voluntary sector marketing
9
Nonprofit management & leadership
9
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
7
Journal of marketing for higher education
6
Nonprofit and voluntary sector quarterly
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Journal of marketing communications
4
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
International journal of advertising : the review of marketing communications
2
Journal of Islamic marketing
2
Journal of public policy & marketing
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Management communication quarterly : an international journal
2
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Routledge studies in marketing
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Sport management review
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The journal of consumer marketing
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American journal of business
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Australasian marketing journal
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Behavioral research in accounting
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Business research quarterly : BRQ
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Corporate reputation review : an international journal
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Discussion papers / CEPR
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Edward Elgar E-Book Archive
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European journal of marketing
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Global business perspectives
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Handbook of research on managerial solutions in non-profit organizations
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International Journal of Financial Studies : open access journal
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International journal of Islamic and Middle Eastern finance and management
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International journal of electronic commerce : IJEC
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International journal of entrepreneurship and small business : IJESB
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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
7
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1
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil
;
Park, Hyun Young
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
Saved in:
2
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
3
Service fundraising and the role of perceived donation efficacy in individual charitable giving
Carroll, Ryall
;
Kachersky, Luke
- In:
Journal of business research : JBR
99
(
2019
),
pp. 254-263
Persistent link: https://www.econbiz.de/10012023628
Saved in:
4
Diving in together or toes in the water : the interplay of community and nonprofit engagement in poverty alleviation
Weaver, Todd
;
Mulder, Mark
;
Koppenhafer, Leslie
;
Scott, …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 431-440
Persistent link: https://www.econbiz.de/10012023983
Saved in:
5
Which maximizes donations : charitable giving as an incentive or incentives for charitable giving?
Chang, ChiaChi
;
Chen, Po-Yu
- In:
Journal of business research : JBR
97
(
2019
),
pp. 65-75
Persistent link: https://www.econbiz.de/10012002753
Saved in:
6
Assimilation-contrast theory in action : operationalization and managerial impact in a fundraising context
De Bruyn, Arnaud
;
Prokopec, Sonja
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 367-381
Persistent link: https://www.econbiz.de/10011734865
Saved in:
7
Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
Saved in:
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