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~accessRights:"restricted"
~isPartOf:"International marketing review"
~person:"Boisvert, Jean"
~person:"Ko, Eunju"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
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Konsumentenverhalten
2
Perceived quality
2
Brand extension
1
Brand familiarity
1
Brand image
1
Brand management
1
Country of origin
1
Designation of origin
1
Extension authenticity
1
Extension fit
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Fashion
1
Fashion collection
1
Herkunftsbezeichnung
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Luxury brand
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Markenführung
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Markentransfer
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Rules of origin
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Status signaling
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Boisvert, Jean
Ko, Eunju
He, Jiaxun
3
Magnusson, Peter
3
Christodoulides, George
2
Cleveland, Mark
2
Ge, Jiaye
2
Guzman, Francisco
2
Han, C. M.
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Mooij, Marieke K. de
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Moon, Byeong-joon
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Wang, Cheng Lu
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Westjohn, Stanford A.
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Akram, M. S.
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International marketing review
Journal of business research : JBR
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of strategic marketing
2
International journal of consumer studies
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of service theory and practice : JSTP
1
Psychology & marketing
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The journal of product & brand management
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ECONIS (ZBW)
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The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
International marketing review
39
(
2022
)
2
,
pp. 395-422
Persistent link: https://www.econbiz.de/10013396206
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2
Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
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