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~accessRights:"restricted"
~isPartOf:"International marketing review"
~subject:"Deutschland"
~subject:"EU countries"
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International marketing
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Internationales Marketing
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Consumer behaviour
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Brand management
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Diamantopoulos, Adamantios
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Herz, Marc
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Koschate-Fischer, Nicole
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Thrassou, Alkis
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International marketing review
SpringerLink / Bücher
8
Innovatives Markenmanagement
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Entrepreneurial business and economics review : EBER
1
Industrial marketing management : the international journal for industrial and high-tech firms
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International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
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International business review : the official journal of the European International Business Academy
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International journal of business excellence
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Journal of Global Entrepreneurship Research : JGER
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Journal of business research : JBR
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Journal of vacation marketing
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Managementwissen für Studium und Praxis
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Marketing intelligence & planning
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Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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Research policy : policy, management and economic studies of science, technology and innovation
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Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
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The international review of retail, distribution and consumer research
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The journal of business & industrial marketing
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Multi-country collaborative innovation in the internationalisation process
Chebbi, Hela
;
Yahiaoui, Dorra
;
Thrassou, Alkis
- In:
International marketing review
34
(
2017
)
1
,
pp. 109-137
Persistent link: https://www.econbiz.de/10011673761
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2
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
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