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~accessRights:"restricted"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Marketingmanagement"
~type_genre:"Konferenzbeitrag"
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International review on public and non-profit marketing
Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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International journal of advertising : the quarterly review of marketing communications
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Proceedings of the 5th International Conference on Economic Management and Green Development
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The journal of brand management : an international journal
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
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