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Search: ("BREXIT" OR "Handelsabkommen" OR "Handelskonflikt" OR "Handelspolitik" OR "Transatlantisches Freihandelsabkommen" OR "USA" OR "Welthandel" OR "WTO-Regeln") AND NOT isPartOf:Wirtschaftsdienst
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Marketing-Management
Celly, Kirstin Sawhney
(
contributor
); …
-
2018
-
Reprint 2018
der Ausführungen zu ihren betrieblichen Erfahrungen aufzuzeigen. ";Bagozzi u.a."; ist in den
U.S.A
. zum wohl führenden …
Persistent link: https://www.econbiz.de/10014508348
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2
Globales Marketing-Management : Eine europäische Perspektive
Stöttinger, Barbara
;
Keegan, Warren J.
-
2002
Das Werk stellt einen völlig neuen Ansatz der Diskussion globaler Marketingproblemstellungen dar. Vieles in der Diskussion um globales Marketing und Strategie ist von der Spannung zwischen dem Wunsch nach globaler Standardisierung und dem Erfordernis lokaler Anpassung geprägt. Diese...
Persistent link: https://www.econbiz.de/10014509860
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