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~accessRights:"restricted"
~isPartOf:"Journal of Islamic marketing"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~person:"Block, Martin P."
~subject:"Brand loyalty"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
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