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~accessRights:"restricted"
~isPartOf:"Journal of advertising"
~language:"eng"
~person:"Amatulli, Cesare"
~person:"Atwal, Glyn"
~person:"Guido, Gianluigi"
~person:"Holmqvist, Jonas"
~person:"Septianto, Felix"
~person:"Thaichon, Park"
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Journal of advertising
Journal of business research : JBR
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Journal of retailing and consumer services
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Luxury marketing, sustainability and technology : the future of luxury management
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Developing successful global strategies for marketing luxury brands
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
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Global marketing strategies for the promotion of luxury goods
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Handbook of research on IoT, digital transformation, and the future of global marketing
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Handbook of research on digital transformation management and tools
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
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The effects of competence and warmth appeals on luxury and sustainable brand advertising : the moderating role of construal level
Septianto, Felix
;
Seo, Yuri
;
Zhao, Fang
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 369-384
Persistent link: https://www.econbiz.de/10013362319
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