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~accessRights:"restricted"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES"
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A new benchmark for mechanical avoidance of radio advertising : why radio advertising is a sound investment
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 407-416
Persistent link: https://www.econbiz.de/10012495761
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