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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Bansal, Amrita
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Journal of advertising research
Journal of promotion management : innovations in planning and applied research
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A proposed framework of market-oriented ethnography (MOE) approach to study co-creation of content through product storytelling
Bansal, Amrita
;
Spais, George S.
;
Jain, Varsha
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10013483010
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