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~isPartOf:"Journal of advertising research"
~isPartOf:"Medienwirtschaft : MW ; Perspektiven der digitalen Transformation"
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Journal of advertising research
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
Discussion paper / Centre for Economic Policy Research
13
SpringerLink / Bücher
12
The journal of media economics
8
Young consumers : insight and ideas for responsible marketers
6
International journal on media management : JMM
5
JMM : the international journal on media management
4
Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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KOF working papers
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Springer eBook Collection / Business and Economics
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Applied economics letters
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Digital peripheries : the online circulation of audiovisual content from the small market perspective
3
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
3
Journal of media business studies
3
Journal of sport management : the official journal of the North American Society of Sport Management
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Service business
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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The review of economics and statistics
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Working paper / National Bureau of Economic Research, Inc.
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American economic review
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Arts and the market
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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De Gruyter handbook of media economics
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Discussion papers / CEPR
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European Sport management quarterly : ESMQ
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information systems and e-business management : ISeB
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International journal of internet marketing and advertising : IJIMA
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International journal of market research
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of advertising
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Journal of marketing management : MM
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Journal of organizational computing and electronic commerce
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NBER working paper series
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Psychology & marketing
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The journal of consumer marketing
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ECONIS (ZBW)
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Why do people watch so much television and video? : implications for the future of viewing and advertising
Barwise, Patrick
;
Bellman, Steven
;
Beal, Virginia
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10012293503
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2
Digital engagement : opportunities and risks for sponsors : consumer-viewpoint and practical considerations for marketing via mobile and digital platforms
Scheinbaum, Angeline Close
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 341-345
Persistent link: https://www.econbiz.de/10011628611
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