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~accessRights:"restricted"
~isPartOf:"Journal of advertising research"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"The journal of services marketing"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Viral marketing"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
Viral marketing
Consumer behaviour
438
Konsumentenverhalten
438
Brand management
202
Markenführung
202
Brand image
157
Markenimage
157
Beziehungsmarketing
126
Brand
126
Relationship marketing
126
Markenartikel
124
Kundenzufriedenheit
82
Dienstleistungsqualität
75
Service quality
75
Advertising
62
Werbung
62
Social Web
57
Social web
57
Internet marketing
49
Online-Marketing
49
Werbewirkung
48
Emotion
41
Luxury goods
37
Luxusgüter
37
Virales Marketing
26
Corporate Social Responsibility
24
Corporate social responsibility
24
Customer service
24
Kundenservice
24
Brand loyalty
23
Personality psychology
22
Persönlichkeitspsychologie
22
Einzelhandel
21
Retail trade
21
Customer experience
19
Dienstleistungssektor
18
Service industry
18
Social media
17
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Article
149
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149
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149
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English
149
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Baxter, Stacey M.
3
Kulczynski, Alicia
3
Alkire, Linda
2
Benoit, Sabine
2
Bock, Dora Elizabeth
2
Bruce, Helen L.
2
Chen, Huan
2
Droulers, Olivier
2
Ford, John B.
2
Hollebeek, Linda D.
2
Huang, Yu-Shan
2
Ilicic, Jasmina
2
Jayasimha, K. R.
2
Kim, Jong Min
2
Klaus, Philipp
2
Lacoste-Badie, Sophie
2
Leckie, Civilai
2
Lings, Ian N.
2
Mattila, Anna S.
2
Medler-Liraz, Hana
2
Milfeld, Tyler
2
Pichierri, Marco
2
Pittman, Matthew
2
Plotkina, Daria
2
Seger-Guttmann, Tali
2
Youn, Kibum
2
Abbasi, Amir Zaib
1
Abrantes-Braga, Farah Diba
1
Adil, Safaa
1
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1
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Akareem, Husain Salilul
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1
Al-Shuaili, Ahmed Hamed
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Alexander, Nicholas
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1
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1
An, Jake
1
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Published in...
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Journal of advertising research
The journal of brand management : an international journal
The journal of services marketing
Journal of retailing and consumer services
387
Journal of business research : JBR
318
International journal of hospitality management
197
International journal of advertising : the review of marketing communications
145
Journal of marketing communications
128
Journal of hospitality marketing & management
86
Journal of promotion management : innovations in planning and applied research
85
Journal of travel and tourism marketing
81
International journal of advertising : the quarterly review of marketing communications
77
International journal of contemporary hospitality management
77
Tourism management : research, policies, practice
71
Asia Pacific journal of marketing and logistics
67
International journal of internet marketing and advertising : IJIMA
61
Psychology & marketing
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
55
The journal of product & brand management
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
46
Marketing intelligence & planning
46
Journal of internet commerce
45
Journal of strategic marketing
45
Service business
45
The service industries journal
45
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
44
Tourism management perspectives : TMP
44
European journal of marketing
41
Services marketing quarterly
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Journal of Islamic marketing
39
Journal of promotion management : JPM
39
International journal of consumer studies
37
Journal of marketing
37
Marketing letters : a journal of research in marketing
37
Journal of the Academy of Marketing Science
36
SpringerLink / Bücher
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
35
Journal of hospitality and tourism insights
34
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ECONIS (ZBW)
149
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1
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
2
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
3
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
Saved in:
4
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
Saved in:
5
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
6
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
7
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
8
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
9
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
10
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
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