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~accessRights:"restricted"
~isPartOf:"Journal of advertising research"
~isPartOf:"The journal of brand management : an international journal"
~person:"Chang, Chun-Tuan"
~person:"Di Domenico, Giandomenico"
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ASMR
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autonomous sensory meridian response
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Chang, Chun-Tuan
Di Domenico, Giandomenico
Ford, John B.
5
Kulczynski, Alicia
5
Baxter, Stacey M.
4
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3
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Journal of advertising research
The journal of brand management : an international journal
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
1
Journal of interactive marketing
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Journal of marketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
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2
Are consumers moved by a crying tree or a smiling forest? : effects of anthropomorphic valence and cause acuteness in green advertising
Chang, Chun-Tuan
;
Lee, Hsiao-Ching
;
Lee, Yu-Kang
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 367-384
Persistent link: https://www.econbiz.de/10013532002
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3
How anthropomorphized brand spokescharacters affect consumer perceptions and judgments Is being cute helpful or harmful to brands?
Chang, Chun-Tuan
;
Chu, Ying-Yu Marcos
;
Kao, Shih-Ting
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 225-244
Persistent link: https://www.econbiz.de/10012643014
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