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~accessRights:"restricted"
~isPartOf:"Journal of advertising research"
~isPartOf:"The journal of brand management : an international journal"
~person:"Di Domenico, Giandomenico"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
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Di Domenico, Giandomenico
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How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
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