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~accessRights:"restricted"
~isPartOf:"Journal of advertising research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Viral marketing"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
Viral marketing
Consumer behaviour
285
Konsumentenverhalten
285
Brand management
181
Markenführung
181
Brand image
143
Markenimage
143
Brand
120
Markenartikel
118
Advertising
56
Werbung
56
Beziehungsmarketing
48
Relationship marketing
48
Werbewirkung
41
Internet marketing
39
Online-Marketing
39
Social Web
38
Social web
38
Luxury goods
32
Luxusgüter
32
Brand loyalty
18
Corporate Social Responsibility
18
Corporate social responsibility
18
Emotion
18
Personality psychology
16
Persönlichkeitspsychologie
16
Kundenzufriedenheit
15
Marketing management
15
Marketingmanagement
15
Markentreue
14
Virales Marketing
12
Social media
11
Brand equity
9
Fashion
9
Gender
9
Geschlecht
9
Mode
9
Brand personality
8
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Article
65
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65
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65
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English
65
Author
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Baxter, Stacey M.
3
Kulczynski, Alicia
3
Chen, Huan
2
Ilicic, Jasmina
2
Abrantes-Braga, Farah Diba
1
Adil, Safaa
1
Ahmadi, Hormoz
1
Ajitha, Soundararaj
1
Al-Shuaili, Ahmed Hamed
1
Alexander, Nicholas
1
An, Jake
1
Apostolopoulou, Artemisia
1
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1
Barros, Lucia Salmonson Guimarães
1
Baylghomog, Steven W.
1
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1
Broadbridge, Victoria
1
Burkhalter, Janée N.
1
Calder, Bobby J.
1
Calvert, Gemma
1
Cao, Jiaqi
1
Chammas, Cristiane Benedetti
1
Chang, Chun-Tuan
1
Chao, Naipeng
1
Chen, Long
1
Choi, Jieun
1
Costa Filho, Murilo Carrazedo
1
Curasi, Carolyn Folkman
1
D'Attoma, Ida
1
Daryanto, Ahmad
1
Dens, Nathalie
1
Di Domenico, Giandomenico
1
Diem Khac Xuan Do
1
Doh, Sun-Jae
1
Dones, Virgin
1
Donthu, Naveen
1
Droulers, Olivier
1
Fatma, Mobin
1
Fay, Brad
1
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1
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Published in...
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Journal of advertising research
The journal of brand management : an international journal
Journal of retailing and consumer services
387
Journal of business research : JBR
303
International journal of hospitality management
197
International journal of advertising : the review of marketing communications
134
Journal of marketing communications
125
Journal of hospitality marketing & management
85
Journal of promotion management : innovations in planning and applied research
83
Journal of travel and tourism marketing
80
International journal of advertising : the quarterly review of marketing communications
77
International journal of contemporary hospitality management
77
The journal of services marketing
77
Tourism management : research, policies, practice
69
Asia Pacific journal of marketing and logistics
67
International journal of internet marketing and advertising : IJIMA
61
Psychology & marketing
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
55
The journal of product & brand management
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Journal of internet commerce
45
Service business
45
The service industries journal
45
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
44
Tourism management perspectives : TMP
42
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
41
European journal of marketing
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Services marketing quarterly
40
Journal of Islamic marketing
39
Journal of promotion management : JPM
39
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
Journal of strategic marketing
38
Marketing intelligence & planning
38
Marketing letters : a journal of research in marketing
37
International journal of consumer studies
36
Journal of marketing
36
Journal of the Academy of Marketing Science
36
SpringerLink / Bücher
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
European journal of marketing : EJM
33
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ECONIS (ZBW)
65
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
3
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
Saved in:
4
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
Saved in:
5
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
6
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
7
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
8
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
9
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
10
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
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