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~accessRights:"restricted"
~isPartOf:"Journal of advertising research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Advertising effects
Customer satisfaction
Consumer behaviour
285
Konsumentenverhalten
285
Brand management
181
Markenführung
181
Brand image
143
Markenimage
143
Brand
120
Markenartikel
118
Advertising
56
Werbung
56
Beziehungsmarketing
48
Relationship marketing
48
Werbewirkung
41
Internet marketing
39
Online-Marketing
39
Social Web
38
Social web
38
Luxury goods
32
Luxusgüter
32
Brand loyalty
18
Corporate Social Responsibility
18
Corporate social responsibility
18
Emotion
18
Personality psychology
16
Persönlichkeitspsychologie
16
Kundenzufriedenheit
15
Marketing management
15
Marketingmanagement
15
Markentreue
14
Viral marketing
12
Virales Marketing
12
Social media
11
Brand equity
9
Fashion
9
Gender
9
Geschlecht
9
Mode
9
Brand personality
8
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Article
55
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English
55
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Baxter, Stacey M.
3
Kulczynski, Alicia
3
Chen, Huan
2
Ilicic, Jasmina
2
Abrantes-Braga, Farah Diba
1
Adil, Safaa
1
Ahmadi, Hormoz
1
Ajitha, Soundararaj
1
Al-Shuaili, Ahmed Hamed
1
Alexander, Nicholas
1
Avramova, Yana R.
1
Barros, Lucia Salmonson Guimarães
1
Baylghomog, Steven W.
1
Berg, Hanna
1
Broadbridge, Victoria
1
Burkhalter, Janée N.
1
Calder, Bobby J.
1
Calvert, Gemma
1
Cao, Jiaqi
1
Chammas, Cristiane Benedetti
1
Chang, Chun-Tuan
1
Chao, Naipeng
1
Chen, Long
1
Choi, Jieun
1
Costa Filho, Murilo Carrazedo
1
Curasi, Carolyn Folkman
1
D'Attoma, Ida
1
Daryanto, Ahmad
1
Dens, Nathalie
1
Di Domenico, Giandomenico
1
Doh, Sun-Jae
1
Dones, Virgin
1
Donthu, Naveen
1
Droulers, Olivier
1
Fatma, Mobin
1
Fazal-e-Hasan, Syed
1
Feliberty Lugo, Vivian
1
Flecha Ortiz, Jose A.
1
Fonseca, Beatriz
1
Ford, John B.
1
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Published in...
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Journal of advertising research
The journal of brand management : an international journal
Journal of retailing and consumer services
327
Journal of business research : JBR
219
International journal of hospitality management
164
International journal of advertising : the review of marketing communications
122
Journal of marketing communications
106
Journal of hospitality marketing & management
75
Journal of promotion management : innovations in planning and applied research
73
International journal of advertising : the quarterly review of marketing communications
70
The journal of services marketing
68
Journal of travel and tourism marketing
67
International journal of contemporary hospitality management
58
Asia Pacific journal of marketing and logistics
56
Tourism management : research, policies, practice
51
Psychology & marketing
48
International journal of internet marketing and advertising : IJIMA
42
Service business
41
The service industries journal
39
The journal of product & brand management
38
Journal of promotion management : JPM
37
Services marketing quarterly
36
European journal of marketing
34
Journal of strategic marketing
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Tourism management perspectives : TMP
33
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Marketing intelligence & planning
32
Journal of Islamic marketing
31
Journal of internet commerce
30
Marketing letters : a journal of research in marketing
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Journal of service management
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
International journal of consumer studies
25
International journal of retail and distribution management
25
Journal of air transport management
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of the Academy of Marketing Science
25
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ECONIS (ZBW)
55
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1
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
2
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
Saved in:
3
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
Saved in:
4
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
5
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
6
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
7
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
8
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
9
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
10
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
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