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~isPartOf:"Journal of advertising research"
~person:"Byun, Kyung-Ah"
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How cutting-edge research on advertising and branding builds customer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 127-128
Persistent link: https://www.econbiz.de/10012642978
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The dilution effects of media strategy on brands' copromotion efficiency : identifying best practices for copromotion media planning
Byun, Kyung-Ah
;
Song, Doori
;
Kim, Mikyoung
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10011709410
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