//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing theory"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Marketing theory
20
Marketingtheorie
20
Service-Dominant Logic
8
Service-dominant logic
8
Marketingmanagement
7
Marketing
6
Bibliometrics
5
Bibliometrie
5
Brand management
5
Markenführung
5
Consumer behaviour
4
Konsumentenverhalten
4
Marketing strategy
4
Relationship marketing
4
Betriebliche Wertschöpfung
3
Beziehungsmarketing
3
Brand image
3
Customer integration
3
Innovation
3
Kundenintegration
3
Literature review
3
Markenimage
3
Value creation
3
Brand
2
Brand experience
2
Consumer culture theory
2
Dienstleistung
2
Internet marketing
2
Markenartikel
2
Market shaping
2
Marketing science
2
Online-Marketing
2
Relationship theory
2
Research agenda
2
Services
2
Sustainability
2
USA
2
United States
2
Value co-creation
2
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
7
Language
All
English
7
Author
All
Aulōnitēs, Geōrgios I.
1
Carrigan, Marylyn
1
Cuomo, Maria Teresa
1
Donthu, Naveen
1
Driessen, Paul H.
1
Festa, Giuseppe
1
Foltean, Florin Sabin
1
Hillebrand, Bas
1
Korschun, Daniel
1
Kull, Alexander J.
1
Kumar, Satish
1
Lim, Weng Marc
1
Madhavaram, Sreedhar
1
Mena, Jeannette A.
1
Metallo, Gerardino
1
Molner, Sven
1
Pandey, Nitesh
1
Papadas, Karolos-Konstantinos
1
Sprong, Niels
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
Neue Herausforderungen an das Dienstleistungsmarketing
AMS review : official publication of the Academy of Marketing Science
11
Journal of marketing management : MM
8
Australasian marketing journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of historical research in marketing
3
Journal of the Academy of Marketing Science
3
European journal of marketing : EJM
2
European management journal
2
International journal of islamic marketing and branding
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
Marketing : ZFP ; journal of research and management
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific journal of marketing and logistics
1
International Journal of Financial Studies : open access journal
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Inventi impact: retailing & consumer services
1
Italian journal of marketing : ITJM
1
Journal of business-to-business marketing
1
Journal of creating value
1
Journal of customer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international food & agribusiness marketing
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
1
Marketing theory
1
Schmalenbach business review : sbr
1
Services marketing quarterly
1
The marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
2
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
3
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
4
The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
- In:
Journal of business research : JBR
101
(
2019
),
pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
Saved in:
5
Bridging marketing theory : practice gap to enhance firm performance : introduction to the special issue
Foltean, Florin Sabin
- In:
Journal of business research : JBR
104
(
2019
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012105188
Saved in:
6
Green marketing orientation : conceptualization, scale development and validation
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 236-246
Persistent link: https://www.econbiz.de/10011771507
Saved in:
7
A resource-based view of stakeholder marketing
Kull, Alexander J.
;
Mena, Jeannette A.
;
Korschun, Daniel
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5553-5560
Persistent link: https://www.econbiz.de/10011597354
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->