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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Tourism management perspectives : TMP"
~person:"David, Meredith E."
~subject:"Markenführung"
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Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
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