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~isPartOf:"Journal of business research : JBR"
~subject:"Advertising effects"
~subject:"Advertising"
~subject:"Bibliometric analysis"
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Journal of business research : JBR
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ECONIS (ZBW)
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A review of three decades of academic research on brand equity : a bibliometric approach using co-word analysis and bibliographic coupling
Rojas-Lamorena, Álvaro J.
;
Barrio-García, Salvador del
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1067-1083
Persistent link: https://www.econbiz.de/10013194337
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2
A review of comparative advertising research 1975-2018 : thematic and citation analyses
Barrio-García, Salvador del
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 73-84
Persistent link: https://www.econbiz.de/10012417320
Saved in:
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Unveiling the intellectual structure and evolution of external resource management research : insights from a bibliometric study
Bragge, Johanna
;
Kauppi, Katri
;
Ahola, Tuomas
;
Aminoff, Anna
- In:
Journal of business research : JBR
97
(
2019
),
pp. 141-159
Persistent link: https://www.econbiz.de/10012002864
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