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~accessRights:"restricted"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Advertising effects"
~subject:"Motivation"
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of business research : JBR
25
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International journal of advertising : the review of marketing communications
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International journal of hospitality management
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Asia Pacific journal of marketing and logistics
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European journal of marketing
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International entrepreneurship and management journal
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International journal of internet marketing and advertising : IJIMA
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International journal of sport management and marketing : IJSMM
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International review on public and non-profit marketing
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ECONIS (ZBW)
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1
A path to more enduring happiness : take a detour from specific emotional goals
Rodas, Maria A.
;
Ahluwalia, Rohini
;
Olson, Nicholas J.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 673-681
Persistent link: https://www.econbiz.de/10011937371
Saved in:
2
Just do it! : why committed consumers react negatively to assertive ads
Zemack-Rugar, Yael
;
Moore, Sarah G.
;
Fitzsimons, Gavan J.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011739795
Saved in:
3
Asymmetries abound : ideological differences in emotion, partisanship, motivated reasoning, social network structure, and political trust
Jost, John T.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 546-553
Persistent link: https://www.econbiz.de/10011789798
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