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~accessRights:"restricted"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~isPartOf:"Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies"
~source:"econis"
~subject:"demarketing"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Materialism and the boomerang effect of descriptive norm demarketing : extension and remedy in an environmental context
Yakobovitch, Nadav
;
Grinstein, Amir
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10011506044
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