//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Brooks, Gillian"
~subject:"Consumer behaviour"
~subject:"Designation of origin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Designation of origin
Beziehungsmarketing
1
Brand image
1
Brand management
1
Corporate reputation
1
Firmenimage
1
Internet marketing
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Online-Marketing
1
Relationship marketing
1
Reputation
1
Social Web
1
Social web
1
Twitter
1
brand driver
1
brand reputation tracker
1
corporate reputation
1
customer equity
1
relationship driver
1
social media mining
1
value driver
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Brooks, Gillian
Loureiro, Sandra Maria Correia
3
Batra, Rajeev
2
Kim, Jiyoung
2
King, Ceridwyn
2
Phau, Ian
2
So, Kevin Kam Fung
2
Stylidis, Dimitrios
2
Wang, Ying
2
Warnaby, Gary
2
Xu, Honggang
2
Zhang, Hui
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Al-Mamun, Abdullah
1
Alexander, Bethan
1
Ali, Faizan
1
Assaf, A. Georges
1
Assaker, Guy
1
Aydinoğlu, Nilüfer Z.
1
Bagozzi, Richard P.
1
Baker, Andrew M.
1
Bakış, Selen
1
Balachander, Subramanian
1
Bang Nguyen Viet
1
Barnes, Liz
1
Barrio-García, Salvador del
1
Ben-Shaul, Michal
1
Bhaduri, Gargi
1
Bijmolt, Tammo H. A.
1
Biran, Avital
1
Boksem, Maarten
1
Brasel, S. Adam
1
Carlson, Kurt
1
Castañeda García, J. Alberto
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chan, Hang-Yee
1
Chang, Chun-Tuan
1
more ...
less ...
Published in...
All
Journal of fashion marketing and management
Journal of marketing research : JMR
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->