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~accessRights:"restricted"
~isPartOf:"Journal of fashion marketing and management"
~language:"eng"
~subject:"Marketing management"
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Dang Huu Phuc
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Hoa Pham
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Journal of fashion marketing and management
Journal of business research : JBR
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The journal of product & brand management
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The journal of brand management : an international journal
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Journal of the Academy of Marketing Science
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European journal of marketing : EJM
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Fashion branding and communication : core strategies of European luxury brands
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International journal of sports marketing & sponsorship
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
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