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~accessRights:"restricted"
~isPartOf:"Journal of fashion marketing and management"
~person:"Khare, Arpita"
~person:"Kim, HaeJung"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Celebrity"
~subject:"Green clothing"
~subject:"Implicit measurement"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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Khare, Arpita
Kim, HaeJung
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
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Journal of fashion marketing and management
Marketing : ZFP ; journal of research and management
5
Journal of business research : JBR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
International journal of consumer studies
2
Psychology & marketing
2
Springer eBook Collection / Business and Economics
2
Emerald insight
1
International journal of retail and distribution management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
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Journal of international consumer marketing
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Journal of marketing analytics : JMA
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Journal of marketing communications
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of retailing and consumer services
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Marketing intelligence & planning
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Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
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Review of marketing research
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SpringerLink / Bücher
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The journal of brand management : an international journal
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The journal of product & brand management
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
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