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~accessRights:"restricted"
~isPartOf:"Journal of fashion marketing and management"
~person:"Lee, Youngji"
~subject:"Consumer behaviour"
~subject:"Finanzkrise"
~subject:"Großbritannien"
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"Don’t buy this jacket" : consumer reaction toward anti-consumption apparel advertisement
Hwang, Chanmi
;
Lee, Youngji
;
Diddi, Sonali
;
Karpova, Elena
- In:
Journal of fashion marketing and management
20
(
2016
)
4
,
pp. 435-452
Persistent link: https://www.econbiz.de/10011551740
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