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~accessRights:"restricted"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Search: subject_exact:"Brand image"
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Brand loyalty
Relationship marketing
Social Web
Social web
user-generated content
Brand image
93
Markenimage
93
Brand management
69
Markenführung
69
Consumer behaviour
64
Konsumentenverhalten
64
Brand
30
Markenartikel
30
Beziehungsmarketing
27
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Tourismusmarketing
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Kundenzufriedenheit
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Destination management
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Destinationsmanagement
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Holiday behaviour
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Urlaubsverhalten
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Hotel industry
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Hotellerie
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Designation of origin
13
Herkunftsbezeichnung
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brand equity
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Viral marketing
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Virales Marketing
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destination image
11
Tourism
10
Tourismus
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Advertising effects
9
Gastronomie
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Restaurant industry
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Werbewirkung
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Dienstleistungsqualität
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Kim, Min-Seong
2
Kim, Soon-Ho
2
Liu, Chih-Hsing
2
Agyeiwaah, Elizabeth
1
Alarcón-Urbistondo, Pilar
1
Assaker, Guy
1
Berenguer Contrí, Gloria
1
Bilro, Ricardo Godinho
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Brooks, Gillian
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Casado-Molina, Ana
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Chabuk, Timur
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Cho, Byung-Kwan
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Connors, Scott
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Dahl, Darren W.
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El Haddad, Rania
1
Fang, Yen-Po
1
Fong, Lawrence Hoc Nang
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Garay Tamajón, Luis Alfonso
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González-Mansilla, Oscar Luis
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Guerreiro, João Pedro Silva Martins
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Haobin, Ye Ben
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Holland, Stephen
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Hsu, Fu Chieh
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Huang, Ming-Hui
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Huiyue, Ye
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Kadirov, Djavlonbek
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1
Kim, Heather Markham
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Kozak, Nazmi
1
Kuo, Pei-Jou
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
118
Journal of retailing and consumer services
73
The journal of product & brand management
71
The journal of brand management : an international journal
60
Asia Pacific journal of marketing and logistics
30
International journal of hospitality management
30
International journal of internet marketing and advertising : IJIMA
29
Journal of promotion management : innovations in planning and applied research
23
Journal of travel and tourism marketing
23
Psychology & marketing
22
Journal of marketing communications
21
Journal of strategic marketing
21
Marketing intelligence & planning
20
Tourism management : research, policies, practice
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Tourism management perspectives : TMP
14
International journal of contemporary hospitality management
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
SpringerLink / Bücher
12
International journal of advertising : the review of marketing communications
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Technological forecasting & social change : an international journal
11
European journal of marketing
10
European journal of marketing : EJM
10
International journal of consumer studies
10
Journal of marketing analytics : JMA
10
Global business review
9
International journal of electronic marketing and retailing : IJEMR
9
International review on public and non-profit marketing
9
Journal of Islamic marketing
9
Journal of destination marketing & management
9
Journal of fashion marketing and management
9
Journal of internet commerce
9
Journal of marketing management : MM
9
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ECONIS (ZBW)
35
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1
It takes a village! : customer value co-creation behavior in restaurant social media-based brand community
Song, Jahyun
;
Qu, Hailin
;
Li, Xiang
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 327-352
Persistent link: https://www.econbiz.de/10014633506
Saved in:
2
Social justice or social stigma? : hotel customers' perception on branded hotel used as quarantine facility
Hsu, Fu Chieh
;
Agyeiwaah, Elizabeth
;
Liu, Jing
;
Scott, Noel
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
5
,
pp. 851-867
Persistent link: https://www.econbiz.de/10014633777
Saved in:
3
Is a robot barista better than a human barista? : a moderating role of type of service providers
Hwang, Jinsoo
;
Kim, Jinkyung Jenny
;
Choe, Ja Young
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 1035-1050
Persistent link: https://www.econbiz.de/10014633831
Saved in:
4
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
5
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
6
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
7
Proposal for employing user-generated content as a data source for measuring tourism destination image
Alarcón-Urbistondo, Pilar
;
Rojas-de-Gracia, María-Mercedes
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
4
,
pp. 643-664
Persistent link: https://www.econbiz.de/10014265800
Saved in:
8
Marketing a destination brand image to Muslim tourists : does accessibility to cultural needs matter in developing brand loyalty?
Wisker, Zazli Lily
;
Kadirov, Djavlonbek
;
Nizar, Jithin
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 84-105
Persistent link: https://www.econbiz.de/10014229970
Saved in:
9
Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
Saved in:
10
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
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