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~accessRights:"restricted"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Brand loyalty"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Search: subject_exact:"Brand image"
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Brand loyalty
Social Web
Social web
user-generated content
Brand image
101
Markenimage
101
Brand management
65
Markenführung
65
Consumer behaviour
57
Konsumentenverhalten
57
Tourism marketing
38
Tourismusmarketing
38
Destination management
32
Destinationsmanagement
32
Beziehungsmarketing
28
Relationship marketing
28
Holiday behaviour
27
Urlaubsverhalten
27
Brand
26
Markenartikel
26
destination image
18
Designation of origin
17
Herkunftsbezeichnung
17
Customer satisfaction
15
Kundenzufriedenheit
15
Tourism
14
Tourism destination
14
Tourismus
14
Tourismusregion
14
Viral marketing
14
Virales Marketing
14
Hotel industry
12
Hotellerie
12
brand equity
10
Emotion
9
Advertising effects
8
Werbewirkung
8
Confidence
7
Internet marketing
7
Online-Marketing
7
Personality psychology
7
Persönlichkeitspsychologie
7
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Article
20
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English
20
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King, Ceridwyn
2
Loureiro, Sandra Maria Correia
2
Rather, Raouf Ahmad
2
So, Kevin Kam Fung
2
Alaei, Ali Reza
1
Ben-Shaul, Michal
1
Bilro, Ricardo Godinho
1
Brooks, Gillian
1
Bui, Vinh
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Cho, Byung-Kwan
1
Dahl, Darren W.
1
Guerreiro, João Pedro Silva Martins
1
Hasan, Md. Rajibul
1
Hollebeek, Linda D.
1
Huang, Ming-Hui
1
Joshi, Yogesh V.
1
Kannan, P. K.
1
Khan, Imran
1
Kozak, Nazmi
1
Kwak, Hyokjin
1
Lai, Kun
1
Law, Chun Hung Roberts
1
Lee, Heng Wei
1
Lee, Yong-Ki
1
Li, Gang
1
Li, Xiang
1
Li, Xiangping
1
Liu, Tingting
1
Nam, Hyoryung
1
O'Guinn, Thomas C.
1
Ong, Chuan Huat
1
Ordabayeva, Nailya
1
Park, Jeong-Yeol
1
Patrick, Vanessa M.
1
Perdue, Richard R.
1
Praničević, Daniela Garbin
1
Puzakova, Marina
1
Rand, William
1
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Journal of hospitality marketing & management
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
71
The journal of product & brand management
46
Journal of retailing and consumer services
43
The journal of brand management : an international journal
40
International journal of internet marketing and advertising : IJIMA
26
Asia Pacific journal of marketing and logistics
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of promotion management : innovations in planning and applied research
17
Marketing intelligence & planning
16
Journal of marketing communications
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
International journal of advertising : the review of marketing communications
11
International journal of hospitality management
11
Psychology & marketing
11
Tourism management : research, policies, practice
11
Journal of strategic marketing
10
Tourism management perspectives : TMP
10
Journal of fashion marketing and management
9
International journal of consumer studies
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of internet commerce
7
Technological forecasting & social change : an international journal
7
Global business review
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of contemporary hospitality management
6
Journal of marketing analytics : JMA
6
Journal of marketing management : MM
6
Journal of service management
6
Business horizons
5
European Sport management quarterly : ESMQ
5
European journal of marketing
5
European journal of marketing : EJM
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of retail and distribution management
5
International journal of sport management and marketing : IJSMM
5
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ECONIS (ZBW)
20
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1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
3
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
4
Revisiting tourism destination image : a holistic measurement framework using big data
Bui, Vinh
;
Alaei, Ali Reza
;
Vu, Huy Quan
;
Li, Gang
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
6
,
pp. 1287-1307
Persistent link: https://www.econbiz.de/10013259010
Saved in:
5
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
6
Mickey D's has more street cred than McDonald's : consumer brand nickname use signals information authenticity
Zhang, Zhe
;
Patrick, Vanessa M.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
Saved in:
7
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
8
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
9
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
10
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
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