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~accessRights:"restricted"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Brand loyalty"
~subject:"Confidence"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Search: subject_exact:"Brand image"
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Brand loyalty
Confidence
Social Web
Social web
user-generated content
Brand image
61
Markenimage
61
Brand management
49
Markenführung
49
Consumer behaviour
45
Konsumentenverhalten
45
Brand
25
Markenartikel
25
Beziehungsmarketing
18
Relationship marketing
18
Hotel industry
11
Hotellerie
11
Customer satisfaction
10
Kundenzufriedenheit
10
Viral marketing
9
Virales Marketing
9
brand equity
8
Vertrauen
7
Advertising effects
6
Dienstleistungsqualität
6
Service quality
6
Werbewirkung
6
Destination management
5
Destinationsmanagement
5
Emotion
5
Holiday behaviour
5
Internet marketing
5
Online-Marketing
5
Tourism marketing
5
Tourismusmarketing
5
Urlaubsverhalten
5
Corporate reputation
4
Designation of origin
4
Firmenimage
4
Herkunftsbezeichnung
4
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18
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English
18
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Lee, Yong-Ki
2
Assaker, Guy
1
Bilro, Ricardo Godinho
1
Brooks, Gillian
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Cho, Byung-Kwan
1
Dahl, Darren W.
1
Eckhardt, Giana M.
1
El Haddad, Rania
1
Guerreiro, João Pedro Silva Martins
1
Houston, Mark B.
1
Huang, Ming-Hui
1
Jiang, Baojun
1
Joshi, Yogesh V.
1
Kang, Juhee
1
Kannan, P. K.
1
Kim, Eun-Jung
1
Kim, Soon-Ho
1
Kozak, Nazmi
1
Kwak, Hyokjin
1
Lamberton, Cait
1
Lee, Heng Wei
1
Li, Xiangping
1
Liu, Tingting
1
Loureiro, Sandra Maria Correia
1
Manthiou, Aikaterini
1
Nam, Hyoryung
1
Norzuwana Sumarjan
1
O'Connor, Peter
1
O'Guinn, Thomas C.
1
Ong, Chuan Huat
1
Ordabayeva, Nailya
1
Park, Jeong-Yeol
1
Patrick, Vanessa M.
1
Praničević, Daniela Garbin
1
Puzakova, Marina
1
Rand, William
1
Rather, Raouf Ahmad
1
Rindfleisch, Aric
1
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Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
77
Journal of retailing and consumer services
52
The journal of product & brand management
52
The journal of brand management : an international journal
44
International journal of internet marketing and advertising : IJIMA
27
Asia Pacific journal of marketing and logistics
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of marketing communications
18
Marketing intelligence & planning
18
Journal of promotion management : innovations in planning and applied research
17
International journal of hospitality management
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
International journal of advertising : the review of marketing communications
13
Psychology & marketing
13
Journal of strategic marketing
11
Tourism management : research, policies, practice
11
International journal of consumer studies
10
Tourism management perspectives : TMP
10
Journal of fashion marketing and management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of travel and tourism marketing
8
Global business review
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of contemporary hospitality management
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of technology marketing : IJTMkt
7
Journal of international consumer marketing
7
Journal of internet commerce
7
Journal of marketing management : MM
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Technological forecasting & social change : an international journal
7
Journal of destination marketing & management
6
Journal of marketing analytics : JMA
6
Journal of marketing for higher education
6
Journal of marketing theory and practice : JMTP
6
Journal of promotion management : JPM
6
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ECONIS (ZBW)
18
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1
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
2
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
3
Mickey D's has more street cred than McDonald's : consumer brand nickname use signals information authenticity
Zhang, Zhe
;
Patrick, Vanessa M.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
Saved in:
4
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
5
Examining an integrated model of green image, perceived quality, satisfaction, trust, and loyalty in upscale hotels
Assaker, Guy
;
O'Connor, Peter
;
El Haddad, Rania
- In:
Journal of hospitality marketing & management
29
(
2020
)
8
,
pp. 934-955
Persistent link: https://www.econbiz.de/10012384382
Saved in:
6
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
7
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
8
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
Saved in:
9
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
10
The effects of brand hearsay on brand trust and brand attitudes
Kim, Eun-Jung
;
Kim, Soon-Ho
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
28
(
2019
)
7
,
pp. 765-784
Persistent link: https://www.econbiz.de/10012176688
Saved in:
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