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~accessRights:"restricted"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Brand loyalty"
~subject:"Hotel industry"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Search: subject_exact:"Brand image"
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Brand loyalty
Hotel industry
Social Web
Social web
user-generated content
Brand image
61
Markenimage
61
Brand management
49
Markenführung
49
Consumer behaviour
45
Konsumentenverhalten
45
Brand
25
Markenartikel
25
Beziehungsmarketing
18
Relationship marketing
18
Hotellerie
11
Customer satisfaction
10
Kundenzufriedenheit
10
Viral marketing
9
Virales Marketing
9
brand equity
8
Confidence
7
Vertrauen
7
Advertising effects
6
Dienstleistungsqualität
6
Service quality
6
Werbewirkung
6
Destination management
5
Destinationsmanagement
5
Emotion
5
Holiday behaviour
5
Internet marketing
5
Online-Marketing
5
Tourism marketing
5
Tourismusmarketing
5
Urlaubsverhalten
5
Corporate reputation
4
Designation of origin
4
Firmenimage
4
Herkunftsbezeichnung
4
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4
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Article
22
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22
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22
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English
22
Author
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Assaker, Guy
1
Baloglu, Seyhmus
1
Bilro, Ricardo Godinho
1
Bogicevic, Vanja
1
Brooks, Gillian
1
Bujisic, Milos
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chen, Shan-Pei
1
Chiu, Tsui-Hua
1
Cho, Byung-Kwan
1
Choi, Hyeyoon
1
Dahl, Darren W.
1
Datta, Biplab
1
El Haddad, Rania
1
Fong, Lawrence Hoc Nang
1
Guerreiro, João Pedro Silva Martins
1
Haobin, Ye Ben
1
Henthorne, Tony L.
1
Huang, Ming-Hui
1
Huiyue, Ye
1
Joshi, Yogesh V.
1
Kang, Juhee
1
Kannan, P. K.
1
Kim, Eun Joo
1
Kim, Hyelin
1
Kim, Seontaik
1
Kim, Sungeun
1
Kozak, Nazmi
1
Kwak, Hyokjin
1
Lee, Heng Wei
1
Lee, Yong-Ki
1
Li, Ian
1
Li, Xiangping
1
Li, Yong-Quan
1
Liu, Chih-Hsing
1
Liu, Chyong-Ru
1
Liu, Tingting
1
Loureiro, Sandra Maria Correia
1
Manthiou, Aikaterini
1
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Published in...
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Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
74
The journal of product & brand management
47
Journal of retailing and consumer services
44
The journal of brand management : an international journal
41
International journal of internet marketing and advertising : IJIMA
26
International journal of hospitality management
24
Asia Pacific journal of marketing and logistics
19
Journal of promotion management : innovations in planning and applied research
18
Tourism management : research, policies, practice
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Marketing intelligence & planning
16
Journal of marketing communications
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Tourism management perspectives : TMP
12
International journal of advertising : the review of marketing communications
11
International journal of contemporary hospitality management
11
Journal of strategic marketing
11
Psychology & marketing
11
Journal of fashion marketing and management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
International journal of consumer studies
8
Journal of travel and tourism marketing
8
Journal of internet commerce
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Technological forecasting & social change : an international journal
7
Global business review
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of hospitality and tourism insights
6
Journal of marketing analytics : JMA
6
Journal of marketing management : MM
6
Journal of service management
6
Business horizons
5
European Sport management quarterly : ESMQ
5
European journal of marketing
5
European journal of marketing : EJM
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
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ECONIS (ZBW)
22
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22
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1
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
2
Green message strategies and green brand image in a hotel context
Topcuoglu, Esra
;
Kim, Hyelin
;
Kim, Sungeun
;
Kim, Seontaik
- In:
Journal of hospitality marketing & management
31
(
2022
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10013177421
Saved in:
3
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
4
Signaling effects of branded amenities on customer-based brand equity
Kim, Eun Joo
;
Baloglu, Seyhmus
;
Henthorne, Tony L.
- In:
Journal of hospitality marketing & management
30
(
2021
)
4
,
pp. 508-527
Persistent link: https://www.econbiz.de/10012549273
Saved in:
5
The impact of hotel servicescape on customer mindfulness and brand experience : the moderating role of length of stay
Haobin, Ye Ben
;
Huiyue, Ye
;
Peng, Li
;
Fong, Lawrence …
- In:
Journal of hospitality marketing & management
30
(
2021
)
5
,
pp. 592-610
Persistent link: https://www.econbiz.de/10012549287
Saved in:
6
Mickey D's has more street cred than McDonald's : consumer brand nickname use signals information authenticity
Zhang, Zhe
;
Patrick, Vanessa M.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
Saved in:
7
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
8
A new path for building hotel brand equity : the impacts of technological competence and service innovation implementation through perceived value and trust
Ruan, Wen-Qi
;
Zhang, Shu-Ning
;
Liu, Chih-Hsing
;
Li, …
- In:
Journal of hospitality marketing & management
29
(
2020
)
8
,
pp. 911-933
Persistent link: https://www.econbiz.de/10012384380
Saved in:
9
Examining an integrated model of green image, perceived quality, satisfaction, trust, and loyalty in upscale hotels
Assaker, Guy
;
O'Connor, Peter
;
El Haddad, Rania
- In:
Journal of hospitality marketing & management
29
(
2020
)
8
,
pp. 934-955
Persistent link: https://www.econbiz.de/10012384382
Saved in:
10
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
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