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~accessRights:"restricted"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Brand loyalty"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Brand loyalty
Konsumentenverhalten
Relationship marketing
Social Web
Social web
user-generated content
Brand image
61
Markenimage
61
Brand management
49
Markenführung
49
Consumer behaviour
45
Brand
25
Markenartikel
25
Beziehungsmarketing
18
Hotel industry
11
Hotellerie
11
Customer satisfaction
10
Kundenzufriedenheit
10
Viral marketing
9
Virales Marketing
9
brand equity
8
Confidence
7
Vertrauen
7
Advertising effects
6
Dienstleistungsqualität
6
Service quality
6
Werbewirkung
6
Destination management
5
Destinationsmanagement
5
Emotion
5
Holiday behaviour
5
Internet marketing
5
Online-Marketing
5
Tourism marketing
5
Tourismusmarketing
5
Urlaubsverhalten
5
Corporate reputation
4
Designation of origin
4
Firmenimage
4
Herkunftsbezeichnung
4
Markentreue
4
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50
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Kim, Soon-Ho
2
Lee, Yong-Ki
2
Loureiro, Sandra Maria Correia
2
Steenkamp, Jan-Benedict E. M.
2
Swaminathan, Vanitha
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Assaker, Guy
1
Bagozzi, Richard P.
1
Balachander, Subramanian
1
Baloglu, Seyhmus
1
Batra, Rajeev
1
Berenguer Contrí, Gloria
1
Bijmolt, Tammo H. A.
1
Bilro, Ricardo Godinho
1
Bogicevic, Vanja
1
Brooks, Gillian
1
Bujisic, Milos
1
Carlson, Kurt
1
Casaló, Luis V.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chang, Chun-Tuan
1
Chen, Cheng-Hao Steve
1
Chen, Haipeng
1
Chen, Shan-Pei
1
Chen, Zoey
1
Chiu, Tsui-Hua
1
Cho, Byung-Kwan
1
Choi, Hyeyoon
1
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1
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1
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1
Costello, John P.
1
Cutright, Keisha M.
1
Dahl, Darren W.
1
Datta, Biplab
1
Datta, Hannes
1
Du, Katherine M.
1
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Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
314
Journal of retailing and consumer services
196
The journal of product & brand management
164
The journal of brand management : an international journal
149
Asia Pacific journal of marketing and logistics
71
Journal of marketing communications
69
Journal of international consumer marketing
55
Psychology & marketing
51
Journal of strategic marketing
48
Marketing intelligence & planning
47
International journal of hospitality management
46
Journal of promotion management : innovations in planning and applied research
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Journal of Islamic marketing
42
International marketing review
41
Journal of travel and tourism marketing
38
International journal of internet marketing and advertising : IJIMA
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
European journal of marketing : EJM
35
International journal of advertising : the review of marketing communications
34
SpringerLink / Bücher
34
International journal of consumer studies
33
Marketing letters : a journal of research in marketing
30
European journal of marketing
29
Journal of global marketing
29
Tourism management : research, policies, practice
29
Journal of fashion marketing and management
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of the Academy of Marketing Science
27
International journal of advertising : the quarterly review of marketing communications
26
The journal of consumer marketing
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of promotion management : JPM
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Tourism management perspectives : TMP
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Global business review
22
International journal of market research
22
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ECONIS (ZBW)
50
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50
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date (oldest first)
1
Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.
;
Kumar, Ankita
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 21-41
Persistent link: https://www.econbiz.de/10013390579
Saved in:
2
Values created from far and near : influence of spatial distance on brand evaluation
Chu, Xing-Yu
;
Chang, Chun-Tuan
;
Lee, Angela Y.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012662149
Saved in:
3
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
4
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
5
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
6
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
7
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
8
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
9
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
10
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
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