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~accessRights:"restricted"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Brand loyalty"
~subject:"Markentreue"
~subject:"Social web"
~subject:"Virales Marketing"
~subject:"user-generated content"
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Brand loyalty
Markentreue
Social web
Virales Marketing
user-generated content
Brand image
61
Markenimage
61
Brand management
49
Markenführung
49
Consumer behaviour
45
Konsumentenverhalten
45
Brand
25
Markenartikel
25
Beziehungsmarketing
18
Relationship marketing
18
Hotel industry
11
Hotellerie
11
Customer satisfaction
10
Kundenzufriedenheit
10
Viral marketing
9
Social Web
8
brand equity
8
Confidence
7
Vertrauen
7
Advertising effects
6
Dienstleistungsqualität
6
Service quality
6
Werbewirkung
6
Destination management
5
Destinationsmanagement
5
Emotion
5
Holiday behaviour
5
Internet marketing
5
Online-Marketing
5
Tourism marketing
5
Tourismusmarketing
5
Urlaubsverhalten
5
Corporate reputation
4
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4
Firmenimage
4
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English
18
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Bilro, Ricardo Godinho
1
Brooks, Gillian
1
Carlson, Kurt
1
Casaló, Luis V.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chen, Zoey
1
Cho, Byung-Kwan
1
Dahl, Darren W.
1
Datta, Biplab
1
Guerreiro, João Pedro Silva Martins
1
Huang, Ming-Hui
1
Hydock, Chris
1
Joshi, Yogesh V.
1
Kannan, P. K.
1
Kozak, Nazmi
1
Kwak, Hyokjin
1
Lee, Heng Wei
1
Lee, Yong-Ki
1
Li, Xiangping
1
Liu, Tingting
1
Loureiro, Sandra Maria Correia
1
MacInnis, Deborah J.
1
Mukherjee, Srabanti
1
Nam, Hyoryung
1
O'Guinn, Thomas C.
1
Ong, Chuan Huat
1
Ordabayeva, Nailya
1
Park, Jeong-Yeol
1
Patrick, Vanessa M.
1
Praničević, Daniela Garbin
1
Puzakova, Marina
1
Rand, William
1
Rather, Raouf Ahmad
1
Romero, Jaime
1
Ruiz-Equihua, Daniel
1
Rust, Roland T.
1
Saleem, Muhammad Abid
1
Schmitt, Bernd
1
Sijoria, Charu
1
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Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
79
Journal of retailing and consumer services
52
The journal of product & brand management
52
The journal of brand management : an international journal
44
International journal of internet marketing and advertising : IJIMA
28
Asia Pacific journal of marketing and logistics
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Journal of promotion management : innovations in planning and applied research
18
Journal of marketing communications
17
Marketing intelligence & planning
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
International journal of hospitality management
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Psychology & marketing
13
International journal of advertising : the review of marketing communications
12
Tourism management perspectives : TMP
12
Journal of strategic marketing
11
Tourism management : research, policies, practice
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
International journal of consumer studies
9
Journal of fashion marketing and management
9
Technological forecasting & social change : an international journal
8
European journal of marketing : EJM
7
Global business review
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of contemporary hospitality management
7
Journal of destination marketing & management
7
Journal of internet commerce
7
Journal of marketing analytics : JMA
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of retail and distribution management
6
International journal of technology marketing : IJTMkt
6
Journal of international consumer marketing
6
Journal of marketing management : MM
6
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ECONIS (ZBW)
18
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1
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
2
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
3
Drivers of customer loyalty and word of mouth intentions : moderating role of interactional justice
Saleem, Muhammad Abid
;
Yaseen, Asif
;
Wasaya, Allah
- In:
Journal of hospitality marketing & management
27
(
2018
)
8
,
pp. 877-904
Persistent link: https://www.econbiz.de/10011957277
Saved in:
4
Mickey D's has more street cred than McDonald's : consumer brand nickname use signals information authenticity
Zhang, Zhe
;
Patrick, Vanessa M.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
Saved in:
5
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
6
Why unhappy customers are unlikely to share their opinions with brands
Hydock, Chris
;
Chen, Zoey
;
Carlson, Kurt
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 95-112
Persistent link: https://www.econbiz.de/10012309680
Saved in:
7
Better the devil you know? : the moderating role of brand familiarity and indulgence vs. restraint cultural dimension on eWOM influence in the hospitality industry
Ruiz-Equihua, Daniel
;
Romero, Jaime
;
Casaló, Luis V.
- In:
Journal of hospitality marketing & management
29
(
2020
)
3
,
pp. 310-328
Persistent link: https://www.econbiz.de/10012256138
Saved in:
8
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
9
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
10
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
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