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~accessRights:"restricted"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~language:"eng"
~person:"Bijmolt, Tammo H. A."
~person:"Gottschalk, Sabrina Alexandra"
~person:"Ko, Eunju"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Customer satisfaction
Internet marketing
Konsumentenverhalten
Consumer behaviour
8
Online-Marketing
7
Online retailing
4
Online-Handel
4
Viral marketing
3
Virales Marketing
3
Advertising effects
2
Beziehungsmarketing
2
Internet
2
Mobile communications
2
Mobilkommunikation
2
Online reviews
2
Relationship marketing
2
Retailing
2
Werbewirkung
2
Advertising
1
Anreiz
1
App adoption
1
Benefits and cost of shopping
1
Bias
1
Biased assimilation
1
Big Data
1
Big data
1
Brand image
1
Brand management
1
Branding
1
Call-to-action direct mailings
1
Children
1
Content sharing
1
Corporate disclosure
1
Customer heterogeneity
1
Customer loyalty
1
Data Mining
1
Data mining
1
Direct marketing
1
Direktmarketing
1
Distribution channel
1
E-commerce
1
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Article
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8
Language
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English
Author
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Bijmolt, Tammo H. A.
Gottschalk, Sabrina Alexandra
Ko, Eunju
Verhoef, Peter C.
Pauwels, Koen
4
Eigenraam, Anniek W.
3
Verlegh, Peeter
3
Bernritter, Stefan F.
2
Casado-Aranda, Luis-Alberto
2
Eelen, Jiska
2
Flavián Blanco, Carlos
2
Ghosh, Tathagata
2
Grisaffe, Douglas B.
2
Iacobucci, Dawn
2
Kroschke, Mirja
2
Kübler, Raoul
2
Labrecque, Lauren I.
2
Leonhardt, James M.
2
Mafael, Alexander
2
Markos, Ereni
2
Noort, Guda van
2
Pagani, Margherita
2
Pezzuti, Todd
2
Riquelme, Isabel P.
2
Román, Sergio
2
Shankar, Venkatesh
2
Sánchez-Fernández, Juan
2
Sénécal, Sylvain
2
VanMeter, Rebecca A.
2
Willemsen, Lotte M.
2
Aa, Eva P. van der
1
Abhishek, Vibhanshu
1
Adam, Marc Thomas Philipp
1
Aldás-Manzano, Joaquín
1
Aleti, Torgeir
1
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
1
Andrews, Michelle
1
Ashraf, Abdul R.
1
Astor, Philipp J.
1
Bacile, Todd J.
1
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Published in...
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
Journal of the Academy of Marketing Science
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing
3
Journal of interactive marketing
2
Journal of marketing research : JMR
2
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing research
1
Journal of media business studies
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
8
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1
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8
of
8
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date (oldest first)
1
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
2
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
3
Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
Saved in:
4
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
5
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
6
Cutting through the online review jungle : investigating selective eWOM processing
Gottschalk, Sabrina Alexandra
;
Mafael, Alexander
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 89-104
Persistent link: https://www.econbiz.de/10011658365
Saved in:
7
Effects of likeability dynamics on consumers' intention to share online video advertisements
Shehu, Edlira
;
Bijmolt, Tammo H. A.
;
Clement, Michel
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 27-43
Persistent link: https://www.econbiz.de/10011537934
Saved in:
8
Examining biased assimilation of brand-related online reviews
Mafael, Alexander
;
Gottschalk, Sabrina Alexandra
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011616004
Saved in:
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