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~accessRights:"restricted"
~isPartOf:"Journal of international marketing"
~subject:"Arbeitsverhalten"
~subject:"Innovation management"
~subject:"Verkaufspersonal"
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Innovation management
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Journal of international marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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The relative advantage of marketing over technological capabilities in influencing new product performance : the moderating role of country institutions
Eisend, Martin
;
Evanschitzky, Heiner
;
Calantone, Roger J.
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011460095
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