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~accessRights:"restricted"
~isPartOf:"Journal of international marketing"
~subject:"Markenführung"
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Perceived brand globalness/localness : a systematic review of the literature and directions for further research
Liu, Hao
;
Schoefer, Klaus
;
Fastoso, Fernando
;
Tzemou, …
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012484469
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