//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Psychology & marketing"
~isPartOf:"essentials"
~person:"Reichhart, Philipp Konstantin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Anwendung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Consumer behaviour
1
Internet marketing
1
Konsumentenverhalten
1
Mobile Anwendung
1
Mobile Business
1
Mobile Marketing
1
Mobile application
1
Mobile business
1
Mobile communications
1
Mobile marketing
1
Mobile phone
1
Mobilkommunikation
1
Mobiltelefon
1
Online-Marketing
1
Randomized field experiment
1
Werbewirkung
1
Werbung
1
behavioral effects
1
interface design
1
location-based advertising
1
m-commerce
1
mobile advertising
1
mobile analytics
1
mobile pull
1
mobile push
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Reichhart, Philipp Konstantin
Al-Nabhani, Khalid
2
Grover, Varun
2
McLean, Graeme J.
2
Soh, Franck
2
Wagner, Jens
2
Au, Yoris A.
1
Choi, Hoon Seok
1
Choi, Yung Kyun
1
Dismore, John B.
1
Dugan, Riley G.
1
Fang, Yu-Hui
1
Foth, Marcus
1
Ghose, Anindya
1
Gleißner, Werner
1
Gonc̦alves, Helena Martins
1
Gonçalves, Vítor
1
Han, Dai-In Danny
1
Liu, Charles Zhechao
1
Marriott, Hannah
1
Mendes, Rita
1
Molitor, Dominik
1
Mulcahy, Rory
1
Oh, Wonseok
1
Russell-Bennett, Rebekah
1
Santos, Susana
1
Son, Yoonseock
1
Spann, Martin
1
Sung, Eunyoung
1
Swani, Kunal
1
Tiwana, Amrit
1
Tosic, Marko
1
Wilson, Alan M.
1
Wohllebe, Atilla
1
Wolfrum, Marco
1
Wolter, Nina
1
Yam, Alpha
1
more ...
less ...
Published in...
All
Journal of management information systems : JMIS
Psychology & marketing
essentials
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->