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~accessRights:"restricted"
~isPartOf:"Journal of marketing communications"
~subject:"Brand image"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
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Brand image
Viral marketing
Brand management
76
Markenführung
76
Consumer behaviour
75
Konsumentenverhalten
75
Markenimage
74
Advertising effects
40
Werbewirkung
40
Brand
29
Markenartikel
29
Advertising
26
Werbung
25
Internet marketing
23
Online-Marketing
23
Social Web
17
Social web
17
Beziehungsmarketing
13
Relationship marketing
13
social media
11
Marketing management
10
Marketingmanagement
10
brand attitude
10
Celebrity endorsement
7
Celebrity-Werbung
7
Corporate Social Responsibility
7
Corporate social responsibility
7
purchase intention
7
Virales Marketing
6
advertising
6
brand loyalty
6
Corporate reputation
5
Emotion
5
Firmenimage
5
Luxury goods
5
Luxusgüter
5
brand image
5
Brand loyalty
4
Confidence
4
Designation of origin
4
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Article
74
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Article in journal
Aufsatz in Zeitschrift
Non-commercial literature
Language
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English
74
Author
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Al Shurideh, Muhammad
2
Anabila, Peter
2
Ju, Ilyoung
2
Kim, Dong Hoo
2
Kim, Soojin
2
Lee, Jaejin
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Rita, Paulo
2
Schultz, Don E.
2
Srivastava, R. K.
2
Um, Nam-Hyun
2
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Ashley, Christy
1
Ashour, Haidy
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Basile, Kelly
1
Bayraktaroğlu, Gül
1
Bebber, Suélen
1
Belanche, Daniel
1
Bhaduri, Gargi
1
Black, Matthew
1
Block, Martin P.
1
Bou-Hamad, Imad
1
Bozkurt, Sıddık
1
Bravo, Olivia Stacie-Ann C.
1
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Published in...
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Journal of marketing communications
Journal of business research : JBR
362
Journal of retailing and consumer services
205
The journal of product & brand management
194
The journal of brand management : an international journal
181
Asia Pacific journal of marketing and logistics
76
Tourism management : research, policies, practice
70
Journal of travel and tourism marketing
59
Psychology & marketing
59
International journal of hospitality management
57
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Marketing intelligence & planning
48
International marketing review
46
Journal of Islamic marketing
46
Journal of strategic marketing
42
Tourism management perspectives : TMP
41
European journal of marketing : EJM
39
Industrial marketing management : the international journal for industrial and high-tech firms
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
38
International journal of internet marketing and advertising : IJIMA
36
International journal of advertising : the review of marketing communications
35
Journal of hospitality marketing & management
35
International journal of consumer studies
34
Journal of global marketing
34
Marketing letters : a journal of research in marketing
34
European journal of marketing
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing
32
Journal of destination marketing & management
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of the Academy of Marketing Science
31
Journal of fashion marketing and management
29
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
Journal of promotion management : JPM
27
International journal of contemporary hospitality management
26
The journal of consumer marketing
26
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ECONIS (ZBW)
74
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1
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
2
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
3
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.
;
Alcántara-Pilar, Juan Miguel
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Saved in:
4
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
5
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
6
Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
7
Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
8
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
9
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
Saved in:
10
Political brand endorsers, political brand preference, and political brand equity : a mediated moderated model
Kaur, Harsandaldeep
;
Sohal, Seerat
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 3-37
Persistent link: https://www.econbiz.de/10012697018
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