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~accessRights:"restricted"
~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"Higher education institution"
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Journal of marketing communications
International review on public and non-profit marketing
11
Journal of marketing for higher education
6
Journal of nonprofit & public sector marketing
3
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
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International journal of nonprofit & voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of strategic marketing
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Australasian marketing journal
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Edward Elgar E-Book Archive
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International journal of Islamic and Middle Eastern finance and management
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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International journal of internet marketing and advertising : IJIMA
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International journal of nonprofit and voluntary sector marketing
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Journal of marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research
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Journal of philanthropy and marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing and consumer services
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Management research review
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Nonprofit management & leadership
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Psychology & marketing
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
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Scandinavian journal of management
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Services marketing quarterly
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Springer eBook Collection
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Springer eBooks / Business and Economics
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Strategic corporate communication in the digital age
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The journal of brand management : an international journal
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The journal of consumer marketing
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The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
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The marketing review
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essentials
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The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
2
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
Saved in:
3
How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall
;
Swani, Kunal
;
Munch, James M.
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
Saved in:
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