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~accessRights:"restricted"
~isPartOf:"Journal of marketing communications"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
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Search: subject:"Markenartikel"
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Markenführung
Brand management
76
Consumer behaviour
75
Konsumentenverhalten
75
Brand image
74
Markenimage
74
Advertising effects
40
Werbewirkung
40
Brand
29
Markenartikel
29
Advertising
26
Werbung
25
Internet marketing
23
Online-Marketing
23
Social Web
17
Social web
17
Beziehungsmarketing
13
Relationship marketing
13
social media
11
Marketing management
10
Marketingmanagement
10
brand attitude
10
Celebrity endorsement
7
Celebrity-Werbung
7
Corporate Social Responsibility
7
Corporate social responsibility
7
purchase intention
7
Viral marketing
6
Virales Marketing
6
advertising
6
brand loyalty
6
Corporate reputation
5
Emotion
5
Firmenimage
5
Luxury goods
5
Luxusgüter
5
brand image
5
Brand loyalty
4
Confidence
4
Designation of origin
4
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3
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Article
76
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
Non-commercial literature
Aufsatzsammlung
1
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English
76
Author
All
Anabila, Peter
2
Kim, Dong Hoo
2
Kim, Soojin
2
Nagar, Komal
2
Rita, Paulo
2
Srivastava, R. K.
2
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Hongmin
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Aljarah, Ahmad
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Ashley, Christy
1
Baghi, Ilaria
1
Bajpai, Naval
1
Balboni, Bernardo
1
Bayraktaroğlu, Gül
1
Belanche, Daniel
1
Bellman, Steven
1
Berg, Kati Tusinski
1
Bhaduri, Gargi
1
Block, Martin P.
1
Bolhuis, Wendy
1
Bosch, Annette L. M. van den
1
Bou-Hamad, Imad
1
Bozkurt, Sıddık
1
Braxton, Dominique F.
1
Brown, Mark
1
Broyles, Sheri J.
1
Burnasheva, Regina
1
Bıçakcıoğlu, Nilay
1
Casaló, Luis V.
1
Chen, Chen
1
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Published in...
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Journal of marketing communications
Journal of business research : JBR
480
The journal of brand management : an international journal
280
Journal of retailing and consumer services
244
The journal of product & brand management
233
International journal of hospitality management
80
Journal of strategic marketing
76
Asia Pacific journal of marketing and logistics
74
Industrial marketing management : the international journal for industrial and high-tech firms
73
Journal of promotion management : innovations in planning and applied research
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Marketing intelligence & planning
63
International journal of advertising : the review of marketing communications
61
Psychology & marketing
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
54
European journal of marketing : EJM
50
Journal of international consumer marketing
50
International journal of internet marketing and advertising : IJIMA
46
International marketing review
45
Tourism management : research, policies, practice
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
European journal of marketing
42
Journal of fashion marketing and management
42
Journal of marketing
42
Marketing letters : a journal of research in marketing
41
International journal of contemporary hospitality management
39
Journal of the Academy of Marketing Science
39
Journal of Islamic marketing
38
Journal of travel and tourism marketing
37
International journal of consumer studies
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of advertising research
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of marketing for higher education
35
Journal of global marketing
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of hospitality marketing & management
31
Business horizons
30
Global business review
30
Journal of marketing management : MM
30
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ECONIS (ZBW)
76
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76
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date (oldest first)
1
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
2
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
3
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.
;
Alcántara-Pilar, Juan Miguel
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Saved in:
4
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
5
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
6
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
7
Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
8
Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
9
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
10
Towards a definition for branded entertainment : an exploratory study
Loggerenberg, Marthinus J. C. van
;
Enslin, Carla
; …
- In:
Journal of marketing communications
27
(
2021
)
3
,
pp. 322-342
Persistent link: https://www.econbiz.de/10012484051
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