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~accessRights:"restricted"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Consumer behaviour"
~subject:"Marktforschung"
~subject:"Wissenschaftliche Methode"
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Journal of marketing management : MM
Qualitative market research : an international journal
Organizational research methods : ORM
5
Australasian marketing journal
3
Journal of business research : JBR
3
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3
European Sport management quarterly : ESMQ
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Organization : the interdisciplinary journal of organization, theory and society
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Palgrave series in Indian Ocean world studies
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An integrative review on online ethnography methods : differentiating theoretical bases, potentialities and limitations
Nascimento, Thaysa Costa do
;
Suarez, Maribel
;
Campos, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 492-510
Persistent link: https://www.econbiz.de/10013380495
Saved in:
2
From the self to the screen : a journey guide for auto-netnography in online communities
Villegas, Dino
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 243-262
Persistent link: https://www.econbiz.de/10011883343
Saved in:
3
Mapping the extended frontiers of escapism : binge-watching and hyperdiegetic exploration
Jones, Scott
;
Cronin, James
;
Piacentini, Maria
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 497-508
Persistent link: https://www.econbiz.de/10011934551
Saved in:
4
From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda
;
Abarashi, Jamal
;
Ferguson, …
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 416-434
Persistent link: https://www.econbiz.de/10011814279
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