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Consumer behaviour
75
Konsumentenverhalten
75
Internet marketing
73
Online-Marketing
73
Social Web
68
Social web
68
Advertising effects
39
Werbewirkung
39
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33
Brand management
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social media
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108
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Article in journal
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108
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108
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Loureiro, Sandra Maria Correia
7
Sarmento, Eduardo Moraes
3
Wei, Lewen
3
Bilro, Ricardo Godinho
2
Feng, Yang
2
Guerreiro, João Pedro Silva Martins
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Ibrahim, Blend
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Kim, Eunyoung
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Kim, Mikyoung
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Rita, Paulo
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Shen, Fuyuan
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Stewart, Kristin
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Xue, Fei
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Abbasi, Amir Zaib
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Alhouti, Sarah
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Aljarah, Ahmad
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Almodarresi, Seyed Mahdi Alhosseini
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Ardekani, Saeid Saeida
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Arias-Bolzmann, Leopoldo
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Arilla, Ramón
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Arora, Anshu
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Arora, Nilesh
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Arora, Nupur
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Azevedo, António
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Backes, Kayla
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Bag, Sudin
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Baglione, Stephen L.
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Bahtiar Mohamad
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Balakrishnan, Janarthanan
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Bang Nguyen Viet
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Bang, Hye Jin
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Barve, Anuja
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Basaran Borsai, Anne Marie
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Beard, Fred K.
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Becerra, Enrique
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
742
Studies in nonlinear dynamics and econometrics : SNDE ; quarterly publ. electronically on the internet
711
Journal of retailing and consumer services
596
Technological forecasting & social change : an international journal
488
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
291
Telecommunications policy : the international journal of digital economy, data sciences and new media
236
Management science : journal of the Institute for Operations Research and the Management Sciences
224
Electronic commerce research
210
Information systems research : ISR
201
Industrial marketing management : the international journal for industrial and high-tech firms
186
Journal of internet commerce
185
Finance research letters
177
International journal of hospitality management
174
International journal of production research
157
International journal of internet marketing and advertising : IJIMA
153
Journal of management information systems : JMIS
153
Tourism management : research, policies, practice
151
European journal of operational research : EJOR
144
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
137
International journal of advertising : the review of marketing communications
133
International journal of production economics
123
International journal of business information systems : IJBIS
116
Journal of marketing communications
108
Business horizons
106
Transportation research / E : an international journal
104
Asia Pacific journal of marketing and logistics
98
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
IEEE transactions on engineering management : EM
93
International journal of e-business research : an official publication of the Information Resources Management Association
92
Information systems and e-business management : ISeB
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
89
International journal of contemporary hospitality management
88
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
88
Psychology & marketing
88
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
86
Information economics and policy : IEP
84
Journal of travel and tourism marketing
84
Journal of information & knowledge management : JIKM
81
International journal of consumer studies
80
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ECONIS (ZBW)
108
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1
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10
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108
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date (oldest first)
1
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
2
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
3
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
4
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
5
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
6
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
7
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
8
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
9
Tourists' booking behavior : online social media perspectives
Ghaedi, Mohammadreza
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 702-728
Persistent link: https://www.econbiz.de/10013277301
Saved in:
10
Irritating or enjoyable? : exploring the effects of soft-text native advertising and social media engagement metrics
Li, Kang
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014330950
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