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~accessRights:"restricted"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~language:"bul"
~language:"eng"
~language:"hrv"
~language:"hun"
~language:"msa"
~language:"spa"
~person:"Baek, Eunsoo"
~person:"Paul, Justin"
~person:"Rajagopal"
~person:"Tiwari, Aviral Kumar"
~subject:"Economic growth"
~subject:"Konsumentenverhalten"
~subject:"Schätzung"
~subject:"Time series analysis"
~subject:"Unternehmenserfolg"
~subject:"Volatility"
~subject:"Volatilität"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Energy economics
20
Journal of retailing and consumer services
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Applied economics
13
Finance research letters
12
Journal of business research : JBR
10
Research in international business and finance
9
International review of economics & finance : IREF
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Applied economics letters
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International journal of consumer studies
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Technological forecasting & social change : an international journal
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The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
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European management journal
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International journal of market research
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The North American journal of economics and finance : a journal of financial economics studies
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Business strategy and the environment
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Computational economics
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International business review : the official journal of the European International Business Academy
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International journal of business innovation and research : IJBIR
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International journal of finance & economics : IJFE
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International journal of productivity and quality management : IJPQM
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Journal of quantitative economics
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The International trade journal
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Asia Pacific journal of marketing and logistics
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Asian journal of business ethics : AJBE
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Bulletin of economic research
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Economia aplicada : EA
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Economic modelling
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Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
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Emerging markets review
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Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
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Empirical economics : a quarterly journal of the Institute for Advanced Studies
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European management review : EMR
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Global economy journal : GEJ
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International journal of advertising : the review of marketing communications
1
International journal of business competition and growth : IJBCG
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
3
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1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
3
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
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