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~accessRights:"restricted"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~language:"bul"
~language:"eng"
~language:"hrv"
~language:"hun"
~language:"msa"
~language:"spa"
~person:"Paul, Justin"
~person:"Rajagopal"
~person:"Tiwari, Aviral Kumar"
~subject:"Konsumentenverhalten"
~subject:"Time series analysis"
~subject:"Unternehmenserfolg"
~subject:"Volatility"
~subject:"Volatilität"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Konsumentenverhalten
Time series analysis
Unternehmenserfolg
Volatility
Volatilität
Consumer behaviour
2
Brand
1
Brand image
1
Brand management
1
Brand transparency
1
Consumer socialization
1
Content likeability
1
Food
1
Food delivery application
1
Gesundheitsvorsorge
1
Internet marketing
1
Lebensmittel
1
Markenartikel
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Markenführung
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Markenimage
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Partial least squares
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Partial least squares structural equation modeling
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Partielle kleinste Quadrate
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Perceived risk
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Preventive care
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Signaling theory
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Signalling
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Social Web
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Social networking sites
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Social web
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Structural equation model
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Viral advertising
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Viral marketing
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Virales Marketing
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Paul, Justin
Rajagopal
Tiwari, Aviral Kumar
Altobello, Suzanne A.
2
Coker, Kesha K.
2
Elsharnouby, Mohamed H.
2
Farhang, Maryam
2
Hao, Andy
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Kim, Seeun
2
Ma, Zecong
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Yoon, Hye Jin
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AbouAish, Ehab
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Adjei, Mavis T.
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Ahmed, Asad
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Andrews MacLelland, Melinda
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Apadula, Lauren Trabold
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Arcand, Manon
1
Baek, Eunsoo
1
Baek, Tae Hyun
1
Bagatini, Francine Zanin
1
Bagherzadeh, Ramin
1
Bamford, David
1
Banerjee, Syagnik
1
Baptista, Paulo de Paula
1
Barger, Victor
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Barger, Victor A.
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Basso, Kenny
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Bickle, Marianne C.
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Boateng, Henry
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Bozkurt, Sıddık
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Brandt, Alan
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Bright, Laura F.
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Broilo, Patricia Liebesny
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Campbell, Jeffery M.
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Energy economics
17
Journal of retailing and consumer services
12
Finance research letters
9
Applied economics
8
Journal of business research : JBR
8
Research in international business and finance
5
International journal of consumer studies
4
International review of economics & finance : IREF
4
Technological forecasting & social change : an international journal
4
Applied economics letters
3
European management journal
3
International journal of market research
3
The North American journal of economics and finance : a journal of financial economics studies
3
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
3
Business strategy and the environment
2
International business review : the official journal of the European International Business Academy
2
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
Computational economics
1
Economia aplicada : EA
1
Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
1
Empirical economics : a quarterly journal of the Institute for Advanced Studies
1
European management review : EMR
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of finance & economics : IJFE
1
International journal of law and management
1
International journal of services and operations management : IJSOM
1
International marketing review
1
Journal of Asia Pacific business
1
Journal of behavioral and experimental finance
1
Journal of commodity markets
1
Journal of consumer behaviour
1
Journal of economic behavior & organization : JEBO
1
Journal of economics and finance
1
Journal of marketing communications
1
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ECONIS (ZBW)
2
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1
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
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