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~accessRights:"restricted"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~language:"bul"
~language:"eng"
~language:"hrv"
~language:"hun"
~language:"msa"
~language:"spa"
~person:"Paul, Justin"
~person:"Rajagopal"
~person:"Tiwari, Aviral Kumar"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Consumer behaviour
2
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2
Brand
1
Brand image
1
Brand management
1
Brand transparency
1
Consumer socialization
1
Content likeability
1
Food
1
Food delivery application
1
Gesundheitsvorsorge
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Internet marketing
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Lebensmittel
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Markenartikel
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Paul, Justin
Rajagopal
Tiwari, Aviral Kumar
Peltier, James
4
Chung, Henry F. L.
3
Hao, Andy
3
Huang, Tseng-Lung
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Liu, Hongfei
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Altobello, Suzanne A.
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Bhattarai, Ashok
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Wang, Cheng Lu
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Yoon, Hye Jin
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Energy economics
44
Journal of business research : JBR
25
Applied economics
19
Journal of retailing and consumer services
15
Finance research letters
14
Research in international business and finance
12
Technological forecasting & social change : an international journal
11
International review of economics & finance : IREF
10
European management journal
8
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
7
Applied economics letters
6
Computational economics
6
International journal of consumer studies
5
International journal of finance & economics : IJFE
5
International journal of hospitality management
5
International review of financial analysis
5
The North American journal of economics and finance : a journal of financial economics studies
5
Asia Pacific business review
4
Global finance journal
4
International business review : the official journal of the European International Business Academy
4
Journal of strategic marketing
4
Business strategy and the environment
3
Economic modelling
3
Economic systems
3
Emerging markets review
3
International journal of market research
3
Journal of consumer behaviour
3
Journal of quantitative economics
3
Management decision
3
Small business economics : an international journal
3
The International trade journal
3
Asia Pacific journal of marketing and logistics
2
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
2
International journal of business innovation and research : IJBIR
2
International journal of productivity and quality management : IJPQM
2
International review of finance : the official journal of the Asia Pacific Finance Association and the Nippon Finance Association
2
Journal of East-West business
2
Marketing intelligence & planning
2
Structural change and economic dynamics : SC+ED
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ECONIS (ZBW)
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The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
2
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
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