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~isPartOf:"Journal of retailing"
~person:"Bachtel, Robert C."
~subject:"Marketingmanagement"
~subject:"Relationship marketing"
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The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
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