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~accessRights:"restricted"
~isPartOf:"Journal of retailing"
~subject:"Internet marketing"
~subject:"Kaufentscheidung"
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Journal of retailing
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Emerald insight
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Global marketing strategies for the promotion of luxury goods
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Handbook of research on IoT, digital transformation, and the future of global marketing
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Information systems and e-business management : ISeB
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Journal of advertising research
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Journal of marketing analytics : JMA
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
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