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~isPartOf:"Journal of retailing"
~type_genre:"Article in journal"
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Search: subject_exact:"Loyalty card"
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Kundenbindungsprogramm
7
Loyalty program
7
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
4
Relationship marketing
4
Rabatt
3
Rebate
3
Sales promotion
3
Theorie
3
Theory
3
Verkaufsförderung
3
Brand management
2
Einzelhandel
2
Food retailing
2
Lebensmitteleinzelhandel
2
Loyalty programs
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Retail trade
2
Target group
2
Targeted coupons
2
Zielgruppe
2
Beschaffung
1
Brand
1
Category selection
1
Competition
1
Consumer expenditures
1
Coupons
1
Cross-category effects
1
Customer spending
1
Customized coupons
1
Digital channels
1
Dummy endogenous variable
1
Duopol
1
Duopoly
1
Eating habit
1
Einkaufszentrum
1
Einzelhandelspreis
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Article
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Article in journal
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7
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English
7
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Bauner, Christoph
1
Brečić, Ružica
1
Capizzani, Mario
1
Fudurić, Morana
1
Gabel, Sebastian
1
González, Jorge
1
Gorton, Matthew
1
Guhl, Daniel
1
Hong, Zhao
1
Huchzermeier, Arnd
1
Jaenicke, Edward
1
Liu, Huan
1
Lobschat, Lara
1
Mutius, Bernhard von
1
Osuna, Ignacio
1
Panzone, Luca A.
1
Sakashita, Mototaka
1
Tocco, Barbara
1
Vakeel, Khadija Ali
1
Verhoef, Peter C.
1
Viswanathan, Vijay
1
Wang, Emily
1
Wu, Ping-Chao
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Journal of retailing
Journal of retailing and consumer services
27
Journal of business research : JBR
16
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of the Academy of Marketing Science
10
International journal of contemporary hospitality management
5
Journal of travel and tourism marketing
5
Marketing letters : a journal of research in marketing
5
The journal of services marketing
5
Asia Pacific journal of marketing and logistics
4
European journal of operational research : EJOR
4
Information systems research : ISR
4
International journal of production research
4
The Cornell hospitality quarterly
4
The service industries journal
4
Theoretical economics letters
4
Tourism management : research, policies, practice
4
International journal of production economics
3
Journal of hospitality marketing & management
3
Journal of revenue and pricing management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science
3
Psychology & marketing
3
Service business
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Business horizons
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of electronic customer relationship management : IJECRM
2
International journal of industrial organization
2
Journal of consumer behaviour : an international research review
2
Journal of global marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
7
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7
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7
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date (oldest first)
1
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
2
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
3
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
4
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
5
Customized targeting strategies for category coupons to maximize CLV and minimize cost
Mutius, Bernhard von
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 764-779
Persistent link: https://www.econbiz.de/10013270725
Saved in:
6
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
7
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
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