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~accessRights:"restricted"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Oeconomia Copernicana"
~subject:"Experten"
~subject:"Innovation management"
~subject:"Online-Handel"
~subject:"Retail trade"
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Journal of retailing and consumer services
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Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects
of
online review source on intention to buy a new product
Plotkina, Daria
;
Munzel, Andreas
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011442338
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