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~accessRights:"restricted"
~isPartOf:"Journal of retailing and consumer services"
~person:"Khan, Imran"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Vertriebsweg"
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Consumer behaviour
Online-Marketing
Vertriebsweg
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Khan, Imran
Rana, Nripendra P.
9
Dwivedi, Yogesh Kumar
7
Baier, Daniel
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Dhir, Amandeep
5
Thaichon, Park
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Alalwan, Ali Abdallah
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Eugene Cheng-xi Aw
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Journal of retailing and consumer services
International journal of retail & distribution management
1
Journal of consumer marketing
1
Journal of destination marketing & management
1
The international journal of bank marketing : IJBM
1
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ECONIS (ZBW)
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
3
Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions
Ghali, Zohra
;
Rather, Raouf Ahmad
;
Khan, Imran
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 112
Persistent link: https://www.econbiz.de/10014462323
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